What We Heard
A reflection of our discovery conversation, in your words.
Your Goals
- Reduce cost per lead (CPL) and improve full-funnel conversion to cost per acquisition (CPA)
- Scale new member acquisition across existing and new markets
- Build national brand recognition to match rapid franchise expansion
- Drive qualified franchise inquiries as you scale toward 150+ locations
Challenges You're Navigating
- Strong brand proof exists but hasn't translated into performance channel efficiency
- Paid media hasn't fully converted celebrity and visual equity into efficient CPL and CPA
- New market openings rely on local word-of-mouth without a structured launch playbook
- Existing creative assets, advisor endorsements, UGC, and testimonials are underdeployed
Success Metrics You Referenced
- CPL and CPA by market and channel
- New member acquisition per location (monthly)
- Franchise inquiry volume
- AI search visibility for longevity and health optimization queries
- ROAS across Meta and Google paid channels
Competitive Landscape
- Function Health gaining share through DTC positioning and celebrity association
- Fountain Life targeting high-net-worth with executive health programs
- Lindora acquisition (Oct 2025) creates a larger story that hasn't been fully activated
Urgency Signals
- 7+ new Next Health locations opening in 2026, each needing a structured media and creative launch
- 10+ Lindora locations in the pipeline, with integration into a cohesive paid media narrative still unfinished
- Scott found Avenue Z through an AI search, confirming the AEO opportunity is real and timely
- Competitors are building AI visibility and media presence now; the window to own the category narrative is open but narrowing
Our Perspective
A brief strategic observation, informed by what you shared.
Recommended Engagement
Services connected to what you told us. Detail comes after alignment.
Paid Media, Meta and Google
You have proof assets, testimonials, advisor endorsements, transformation content, that aren't being systematically tested in performance channels. We run a structured creative audit, build a testing framework, and scale what converts. The goal is to bring CPL and CPA to a level that makes each new location opening a repeatable playbook, not a one-off push.
Creative Strategy and Production
The creative layer is where Next Health's brand equity gets converted into performance. We audit your existing assets, identify hook frameworks that resonate with your target audiences, and produce a monthly creative pipeline built for testing. With 7+ location launches this year, creative needs to scale with you.
AEO and AI Visibility
Scott found Avenue Z through an AI search. Your prospective members are doing the same for longevity clinics. We audit where Next Health appears in AI-generated answers for high-intent queries and rebuild your AI footprint so the answer is consistently Next Health.
Creative Examples
A sample of relevant work from our health and wellness portfolio.
How We Work
The operating model behind everything we do.
We start with a structured onboarding and strategy phase before any execution begins. You won't get activity for activity's sake.
A dedicated Portfolio Lead owns your engagement across all service lines. One strategic partner, not a rotating account team.
Our account executives are compensated on client outcomes, not hours billed. We are structurally aligned with your success.
Paid media, creative, and AEO are not siloed services. Each channel informs the others and we report holistically.
We build for sustained momentum. Earned media feeds AI visibility, which feeds organic, which feeds inbound member acquisition.
Bi-weekly reviews, KPI-aligned reporting, and a shared Slack channel. No surprises, no mystery metrics.
What Success Looks Like
Illustrative outcomes tied to what you told us matters. Directional, not commitments.
To Run Your Audit
We'll need read-level access to three platforms before we can deliver meaningful findings. Here's exactly what that looks like for each, about 5 minutes per platform.